Louay Ajam

Louay is a results-driven Marketing & Digital Growth expert with more than 28 years of proven leadership in Saudi Arabia's F&B, QSR, retail, and franchise sectors. He has driven sustainable business growth, brand transformation, and market expansion for leading national brands.

His expertise spans digital and performance marketing, omnichannel strategy, customer acquisition and loyalty, franchise development, and ROI-focused optimization of multi-million-dollar marketing investments. He has spearheaded full-scale retail and FMCG product launches and brand transformations while maintaining brand consistency across more than 400 outlets.

Louay has led high-performing cross-functional teams and worked closely with executive leadership on strategic and key commercial initiatives. He has built high-value supplier and client partnerships and delivered measurable revenue impact through data-driven campaigns and franchise partner acquisitions.

He has also supported rapid expansion programs, including the successful rollout of more than 50 new locations within a single year, and has led IPO-related marketing and investor communications. As Business Development Director, Louay brings this commercial and growth experience to accelerating strategic opportunities and partnerships for the firm.